D2C skincare · Ahmedabad · 8 weeks
Forty small creators outsold one big name.
The brand had budget for a single celebrity post. We spent it on forty nano creators with real skin concerns instead, scripted each one around a before-and-after, and shot the hero cuts in our studio.
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1.8M
Reach across 40 creators
+1.4M vs the last launch
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7.4%
Engagement rate on creator posts
+310% vs the brand’s own feed
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+214%
Sessions on the product page
9.2K → 28.9K in the window
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₹38
Cost per 1,000 views
−61% against the quoted celebrity rate